90% of Home Buyers Use Online Search

A new report resulting from a joint study between the National Association of Realtors and Google offers staggering statistics on the digital house hunt. Here are some highlights from the study…Montecito-realestate.com

  • Online real estate search on Google.com increased 22% year-over-year
  • Google’s online real estate search increased a staggering 253% over the last four years
  • 54% of buyers went straight to the web first to start their real estate search
  • Google real estate related searches on mobile devices grew 120% year-over-year from 2011 to 2012
  • 36% of new home shoppers use their mobile device for real estate searches while watching TV
  • YouTube is the top video search destination for home buyers
  • 75% of seniors use the internet to search for real estate




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